Starting a new business is tough. You have to spend days or even weeks putting a business plan together and buying the items you need to run it. After setting up everything, the big day now comes – getting your first client. It looked easy when you were planning but now it’s real, and it isn’t as easy as you thought. What should you do? Where do you start? Here are some ideas on how to get your first clients.
Networking is a powerful tool that you should put into serious consideration. If you’re not already on social media, open an account on Facebook, Twitter, Instagram, etc and create a profile. On your profile, describe what you do and start connecting. You can create posts about what you do and post them. Your prospective customers will see these posts and if they’re interested, they will contact you. Join social media groups related to your business, and you may get people looking for what you’re selling.
Also, network offline. Become a member of your local SBA and participate in local business meet-ups and networking events. Ensure that you have a positive attitude and carry a business card with you.
Reach Out to Your Contacts
The people in your contacts can work wonders to promote your business and spread the word. Email everyone in your contacts and tell them that you’re starting a business. In the email, describe the type of products or services you’re offering and request that they spread the word. This may be a bit like spam, but if they see it’s from someone they know, it won’t look bad. For friends and family who don’t have an email, text them or call them. Word will spread quickly, and inquiries will start flooding in.
Ask For Referrals
You may have conducted a “road test” and some people got to try your products or services. Ask people who have tried your provide you with names or contacts of people who may be interested in what you’re offering. A positive recommendation or referral is an excellent way of kick-starting your business. You can even provide an incentive such as a discount or gift to a person who successfully refers you to a client. This can even go a long way to build a strong relationship.
Tell Each Person You Meet
If you really want to land your first client, then you have to be an extrovert. This is not the time to say that you’re introverted. Be a walking advertisement for your business! Get an opportunity to tell even strangers what you do. Tell them the problems you can solve for them and the benefits of working with you. After responding to them, leave them with your business so that they can call you should they need your product or service.
Start by Offering Free Services
The main reason why getting a first client is tough is that you have no experience and people don’t know you. You can start by offering free services or products as an incentive for people to recommend you to other people. Just ensure that you remain professional. If people like your products or service, they will become your customers. They may go as far as recommending you to their friends and family.
Create a Website/Blog
In these times when almost everything has gone online, digitize your business by taking online. Get a professional web designer to create you an optimized website that converts. These days, almost everyone is looking for stuff online and thus, having a website is a powerful tool to promote your business. By talking to an expert digital marketer, he/she can come with strategies to boost your online visibility and get your clients. If you already have a blog, a digital marketer can help you use it to land your first clients.
These are just a few ideas on how to get your first clients, but not an exhaustive list of ideas. Implement these and you’ll soon have a thriving business. Remember, if your efforts will produce results. If you put in no effort, you will see no results. Whether you plan to manage a business, or simply looking to increase clientele, The Emmett Group can help improve your business’ revenue.